Roche Bobois has just opened its first showroom in Cape Town, South Africa. The world leader high-end furniture brand continues its international expansion at a rate of more than one opening per month. The showroom which was opened in November 2015 is 700 sq metres.
Roche Bobois CEO, Gilles Bonan, who shared his ambitions for South Africa, a market Roche Bobois has long wanted to share its collections with: “Cape Town is the first step. Of course we are very ambitious for this country, Johannesburg would be the next natural stage and then we would see, but we could possibly have three or four stores in South Africa in the coming years”.
Today, Roche Bobois has more than 250 showrooms in nearly 50 countries, a true mark of its ambitious accelerated programme of international growth. 15 new openings occurred in 2015, in very vibrant cities such as Miami, Hong Kong and Mumbai…the list goes on.
With more of a global presence than ever before, Roche Bobois embodies the full diversity of French design. Thanks to its long-established network of European manufacturers and fruitful relationships with talented designers (such as Ora Ito, Cédric Ragot, Sacha Lakic, Christophe Delcourt, Stephen Burks…) and also with prestigious fashion houses (Jean Paul Gaultier, Sonia Rykiel Maison, Missoni Home), the brand has risen to the challenge of achieving an international presence by offering every client a personalized approach to home design and decor.