Boss store launched at Mall of Africa, South Africa

The newly constructed Mall of Africa which opened on the 28th of April 2016 is now h0me to the first BOSS store with the B7 Plus concept, in South Africa, where menswear and womenswear are presented together.

The new interior design provides the perfect backdrop to present BOSS, which epitomizes authentic, understated luxury and offers modern, refined business- and eveningwear along with sophisticated casual looks.

“BOSS has been very well supported in South Africa and we’re delighted to introduce both men’s and women’s wear in this first BOSS store with the B7 Plus concept at the Mall of Africa – offering the best of both worlds to our loyal customers”, says Christa Overhues, Director Wholesale at HUGO BOSS International Markets.

The BOSS Women line has undergone a significant transformation since fashion darling Jason Wu stepped in as Artistic Director in 2013. The BOSS Womenswear Spring/Summer 2016 collection stands for feminine styles with a strong focus on fine fabrics and sophisticated details.

Form and function, the ideals of the Bauhaus, inspire contrasting textures, plays on perspective and abstract motifs throughout the collection.

The BOSS Menswear Spring/Summer 2016 presents a benchmark collection of reworked pieces, with multifunctional looks and ultra-precise cuts. In redefining luxury, this collection redefines the BOSS man.

With a keen focus on avant-garde shapes and materials – think lightweight summer down and taped seams, razor sharp silhouettes and tailored details – wardrobe staples are given a thoroughly contemporary update, yet are still naturally easy to wear.

 

Hugo Boss 1

 

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