Exhibit art in your Rolls-Royce Phantom

An application of glass runs uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork, within your motor car. An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art has led the Rolls-Royce Design Team, to create a space behind this glass, in which patrons can commission and curate art, a space aptly named, ‘The Gallery’.

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An application of glass runs uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an unprecedented opportunity to present artwork, within your motor car. An understanding that the marque’s patrons are increasingly collectors of fine and contemporary art has led the Rolls-Royce Design Team, fronted by Design Director, Giles Taylor, to create a space behind this glass, in which patrons can commission and curate art, a space aptly named, ‘The Gallery’.

“As patrons increasingly commission a Rolls-Royce for its aesthetic power, they trust in the knowledge that only the finest materials fashioned at the hands of a collective of skilled artisans will produce a motor car that transcends its primary role as a means of conveyance, to become a meaningful and substantive expression of art, design and engineering excellence. ‘The Gallery’ is an innovation that furthers Rolls-Royce’s unparalleled Bespoke capabilities. Patrons are now invited to commission artworks for their own personal Gallery within Phantom, in essence, bringing art, within art.” Torsten Müller Ötvös, Chief Executive, Rolls-Royce Motor Cars, said.

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Rolls-Royce’s standing as creator of the most celebrated objects in the world is informed by an intimate understanding that true luxury is personal. This philosophy has driven the marque’s collective of designers, artisans and engineers to constantly evolve the canvas from which patrons of luxury can express their tastes and lifestyle requirements.

An intrinsic part of the Rolls-Royce Design team’s responsibility is to understand and immerse themselves in a world of luxury far beyond automotive horizons. Drawing inspiration from the worlds of fashion, art and design, the collective continually examines the work of experts in their fields, furthering skills and knowledge in order to push the boundaries beyond the limitations car designers are usually confined to.

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In conceiving ‘The Gallery’, the design team has done just this. ‘The Gallery’ is a space in which to curate and to commission, to exhibit, admire and reflect. A pure application of glass runs uninterrupted across the fascia of the greatest luxury item in the world, an innovation that furthers Rolls-Royce’s unparalleled Bespoke vision and mastery of materials and craft.

“The reduced and symmetrically balanced line-work of Phantom’s instrument panel frames a generous and beautifully simple application of glass. It runs, uninterrupted, across the fascia, emphasising a sense of width. Positioned front and centre, it is the focal point of the interior of New Phantom, providing a perfect stage for artworks. This treatment of glass enables an unprecedented opportunity for the protection and presentation of works of art, which is why, we have rather aptly named it, ‘The Gallery’.” Giles Taylor, Director of Design, Rolls-Royce Motor Cars, said.

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From a simple application of wood or metal, to a more complex use of materials not normally viable in an automotive context and enhanced by incorporating relief, ‘The Gallery’ extends the patron’s experience of curation with the marque to a new realm.

In this spirit, Alex Innes, Rolls-Royce Bespoke Designer and Creative Lead Designer of ‘The Gallery’ Artist Commissions, has invited artists and master artisans from around the world to interpret ‘The Gallery’.

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